PRIVACY POLICY

Effective Date: Feb 29, 2024

1.Introduction

This Privacy Policy (this “Policy”) describes the ways KOOFEI LIMITED (“Studio,” “us”, “our” or “we”) collects, stores, uses, and discloses the information, including personal information, and data that our users (“users” or “you”) provide and any Studio game provided on a mobile platform (each a “Service,” collectively, the “Services”). ?Additionally, this Policy describes your rights and choices concerning your information.

Please note that the scope of this Policy is limited to information and data collected or received by Studio through your use of the Services.? We are not responsible for the actions of individuals with no relationship to us or third-party companies, the content of their sites, the use of information or data you provide to them, or any products or services they may offer.? Any link to those sites does not constitute our sponsorship of, or affiliation with, those individuals or companies.

If you do not want us to collect, store, use, or share your information in the ways described in this Policy, you should not use our Services.

Following the EU General Data Protection Policy (EU GDPR) and the UK General Data Protection Regulation (UK GDPR), we are the data controller unless otherwise stated.

REGIONAL PATTERN (European Economic Area and the UK):

If you are in the EU or the UK, the processing of your personal data through automatic data processing technologies (advertising or analytics tools) as part of advertising activities goes based on our legitimate interest and your consent following your privacy choices provided to us via the consent management platform integrated into the App (CMP).

For this reason, we use Google CMP with the identification number (CMP ID 300) for our Apps to be compliant with the IAB Europe Transparency & Consent Framework (TCF) we are involved in, and its specifications and policies, which helps us to stay consistent with data protection laws in the EU and UK (EU GDPR and UK GDPR).

So, the processing of your personal data through automatic data processing technologies (advertising or analytics tools) starts after your privacy choices are provided to us via CMP.

You can revisit your privacy choices at any time from the privacy settings available to you in the App.

2.Personal Information We Collect From You and How We Collect It

When you use our Services, you may give us your contact information directly on our website, generally your email address.

Registration Information:

We may also offer you the option to complete a user profile that is visible to other Studio users (“Account”). If you create an Account, you may provide us , your e-mail address, a password and other information that helps us confirm that it is you accessing your Account. We may do this through in-game dialog boxes, which you may choose to skip. If you sign into the Services with Facebook Connect we will collect information that is visible via your Facebook account such as: (1) your first and last name, (2) Facebook ID, (3) Profile Picture/URL, and (4) list of Facebook friends. Your Account may be used to publicly identify you as part of social features of the Services, which may include user-to-user interaction, chat or messaging functionality, public leaderboards, head-to-head competition, and other similar features. The Studio username will be public and will be shown to other users, but will only permit access to information that is considered public or that you have designated as public in your user profile settings.

We may also offer you the ability to import your contacts or manually enter e-mail addresses so that you can locate your contacts on Studio and invite your contacts to join you in the Services. We will store those contacts for purposes of helping you and your contacts make connections through our Services.

Technical and Usage Information

When you access our Services, we may collect (i) certain technical information about your mobile device or computer system, including IP Address, mobile device ID (IDFA, Google Advertising ID or other identifiers), and the version of your operating system; and (ii) usage statistics about your interactions with the Services. In certain Services we will create and assign to your device an identifier that is similar to an account number. We may collect the name you have associated with your device, device type, telephone number, country, and any other information you choose to provide, such as username, character name, or e-mail address. We may also access your contacts to enable you to invite friends to join you in the Services.? This information is typically collected through the use of third-party mobile device software development kits. We may occasionally send you push notifications through our Service to send you game updates, high scores and other service-related notifications that may be of importance to you.? You may at any time opt-out from receiving these types of communications by turning them off at the device level through your settings.

Payment Information

When you order any good or service through the Services, including any virtual currency or virtual good, we collect some purchase information which is comprised of transaction history, including what you have purchased, the price, and the date. Your in-app purchase transactions are processed by third-party payment processors. The third-party payment processors will collect your name, phone number, e-mail address, mailing address, billing address, and complete credit card information that enables them to receive your payment.? Our payment processing service provider may also retain this information to enable you to purchase additional items through our Services without having to re-enter it each time. Please note third party payment processors do not share your financial information, like credit card numbers, with us. Please note that purchases from third parties may also be subject to additional policies.

Information Collected by Customer Support

When you ask for assistance from our Customer Support team, we will collect and store the contact information you provide (generally your username and e-mail address), information about your game-play or activity on the Services, and your user name or ID number. We will also store the correspondence and any information contained within.

3. How We Use Your Information

Our primary goals in using your information are to create your account, provide Services to you, troubleshoot, improve and optimize our Services, contact you, conduct research and create reports for internal use.? We use information collected through our Service for purposes described in this Policy or disclosed to you in connection with our Service. For example, we may use your information to:

-Create accounts and allow users to use our Services;

-Identify and suggest connections with other Studio users;

-Operate and improve our Services;

-Understand you and your preferences to enhance your experience and enjoyment using our Services;

-Respond to your comments and questions and provide customer service;

-Provide and deliver products and services you request;

-Deliver advertising and marketing and promotional information to you;

-Send you related information, including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages;

-Communicate with you about promotions, contests, rewards, upcoming events, and other news about products and services offered by us and our selected partners;

-Conduct and administer contests promoted by us;

-Enable you to communicate with other users; and,

-Link or combine it with other information we get from third parties to help understand your preferences and provide you with better services.

4.How We May Disclose Your Information to Third Parties

We may share information we collect or derive with third parties for the following purposes:

-With service providers that perform services on our behalf or enhance our Services, including hosting services, payment processing, customer service and to assist us in our marketing efforts;

-With our affiliates;

-For analytics and research purposes, including Google Analytics. These service providers may use cookies to collect information about your online activities across this and other sites over time for non-advertising purposes. To learn more about how Google analytics collects and processes data and the choices Google may offer to control these activities, you may visit http://www.google.com/intl/en/policies/privacy/partners/;

-We may share aggregate or anonymous information about you with advertisers, publishers, business partners, sponsors, and other third parties;

-When we have a good faith belief that we have to disclose the information in response to lawful requests by public authorities, including law enforcement or legal process purposes;

-To satisfy any applicable laws or regulations;

-When we believe in our sole discretion that our Services are being used in committing a crime, including to report such criminal activity or to share information with other companies and organizations for the purposes of fraud protection, credit risk reduction, and other security precautions;

-To protect our or a third party's legal rights, investigate fraud, or to defend against a legal claim; and,

-As part of a business transfer such as a merger, acquisition, or at bankruptcy.

We will not rent or sell your personal data to any third parties, but we may share your information from tools like log files, device identifiers, and location data with third-party organizations that provide automatic data processing technologies for the App. We do not control or influence these third parties' tracking technologies or how they may be used.

We may also share certain information, such as cookie data, with third-party advertising partners. This information allows third-party ad networks, inter alia, to deliver targeted advertisements that they believe will be of most interest to you.

The following categories of recipients (third-party providers and advertising partners) may be engaged by us in the processing of your information for a variety of business purposes (namely, to provide us with the necessary infrastructure for the delivery and improvement of our App and to perform App-related services):

The above-said legal entities provide us with automatic data processing technologies for the App and deliver data processing, payment processing, and other services to us concerning the App, and may be involved in the other types of services and activities otherwise discussed in this Privacy Policy. That is why the App may contain tracking and data collection and analytics tools and other automatic data processing technologies for the App provided to us by such legal entities, and that is why third-party companies may have access to and collect data and information about you (within the categories of personal information mentioned above), such as your device identifier, Advertising ID or Android ID, Designated Market Area (DMA), geo-location information, IP address, application usage, access and session times, and your viewing of and interactions with advertising.

Advertising. To the extent we display advertising in our Services, we may allow advertising networks of our affiliates and partner networks to collect information about your mobile device to enable them to serve targeted ads to you. Such mobile device data includes the following:

-Device make, model and operating system;

-Device properties related to screen size & orientation, audio volume and battery;

-Carrier;

-Operating system;

-Name and properties of mobile application through which a consumer interacts with the Services;

-Country, time zone and locale settings (country and preferred language);

-Network connection type and speed;

-IP Address;

-Internet browser user-agent used to access the Services; and,

-Advertising ID (IDFA on iOS devices and GAID on Android devices).

A list of these advertising partners and their privacy policies is available at

https://www.applovin.com/privacy/

https://www.facebook.com/about/privacy

https://policies.google.com/privacy/

https://www.apple.com/legal/privacy/en-ww/

The privacy policies of our partners may include additional terms and disclosures regarding their data collection and use practices. We encourage you to review those privacy policies to learn more about their data collection and use practices.

You may visit www.aboutads.info/choices or www.youronlinechoices.eu (for individuals in the EU) to learn more about interest-based advertising and how to opt-out of this form of advertising on your web browser by companies participating in the Digital Advertising Alliance ("DAA") self-regulatory program. If you wish to opt-out of interest based advertising in mobile apps on your device by companies that participate in the DAA's AppChoices app, you may download that app onto your device and exercise your choice. AppChoices is available at the links below:

DAA AppChoices iOS

DAA AppChoices Android

DAA AppChoices Amazon

You may also limit data collection by third parties by using your mobile device settings. Please note that electing to opt-out will not stop advertising from appearing in your browser or applications. It may make the ads you see less relevant to your interests. Additionally, please note that if you use a different browser or erase cookies from your browser, or use a different mobile device, you may need to renew your opt-out choices.

We do not share your personal information except as approved by you or as described herein. Where we share your information with third-party service providers and business partners, we ensure that we have appropriate agreements in place to protect your information as required by applicable data protection laws.

5.Security Safeguards

We take reasonable measures to protect your information from unauthorized access or against loss, misuse or alteration by third parties. Although we make good faith efforts to store the information collected on the Services in a secure operating environment that is not available to the public, we cannot guarantee the absolute security of that information during its transmission or its storage on our systems. Further, while we attempt to ensure the integrity and security of our network and systems, we cannot guarantee that our security measures will prevent third-party "hackers" from illegally obtaining access to this information. We do not warrant or represent that your information will be protected against, loss, misuse, or alteration by third parties. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security.

6.Data Retention

We retain your personal data for as long as needed to provide you Services, unless we are required by law to delete or if we accept your request to delete the information. We will also retain and use your personal data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements

7.Our Policy Regarding Children

We do not knowingly collect or solicit personal data from anyone under the age of 16 or knowingly allow such persons to use our Services. If you are under 16, please do not send any information about yourself to us, including your name, address, telephone number, or email address.No one under the age of 16 may provide any personal data. In the event that we learn that we have collected personal data from a child under age 16, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under the age of 16, please contact us.

8.Transfer of Personal Data Outside Your Country

We may transfer information that we collect about you to affiliated entities, or to other third parties across borders and from your country or jurisdiction to other countries or jurisdictions around the world. Please note that these countries and jurisdictions may not have the same data protection laws as your own jurisdiction, and we take steps to ensure adequate safeguards are in place to enable transfer of information to the U.S. and the use and disclosure of information about you, including personal data, as described in this Policy.

9.Specific Provisions for EU Individuals

Accessing and Correcting Your Personal Information. At any time, you may contact us at the address provided in the "Contact Us" section herein and request to access the personal data that we hold about you. We may need to ask you to provide certain information to make sure you are who you claim to be. If you find the information on your account is not accurate, complete or updated, then please provide us with the necessary information to correct it.

Withdrawing Your Consent. Contact us if you would like to withdraw your consent to the processing of your personal data. Exercising this right will not affect the lawfulness of processing based on consent before withdrawal.

Erasing or Restricting Access to Your Information. You may request to delete or restrict access to your personal data. We may postpone or deny your request if your personal data is in current use for providing Services or for other legitimate purposes, in which case we will let you know if we are unable to do so and why.

Transferring your Personal Data (Otherwise known as Your Right to Data Portability). You have the right to receive your personal data that you have provided us in a structured, commonly used and machine readable format and the right to transmit that data to another party of your choice, where technically feasible. However, this right shall not apply where it would adversely affect the rights and freedoms of others.

Right to Make Complaint. If you consider that our processing of your personal data infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do so in the EU member state of your habitual residence, your place of work or the place of the alleged infringement.

If you have any concerns about the way we process your personal data, you are welcome to contact our data protection officer at services@matchmansion.com or write to us at the address set forth in the "Contact Us" section. We will look into your request and make good faith efforts to resolve any concern you may have.

10.Lawful Basis for Processing

On certain occasions, we process your personal data when it is necessary for the performance of a contract to which you are a party, such as to provide the Services to you.? We may also process your personal data to respond to your inquiries concerning our products and services.

On other occasions, we process your personal data where required by law. We may also process your personal data if necessary to protect your interests or the interests of a third party.

Additionally, we process your personal data when necessary to do so for fraud prevention, improving our network and services, and marketing our services to advertisers and publishers; wherethese interestsare not overridden by your data protection rights.

If the processing of personal data is necessary and there is no other lawful basis for such processing, we will generally ensure that consent has been obtained from you. You have the right to withdraw your consent to processing of personal data at any time.

For questions about data processing, please contact ourData Protection Officer. Visit the "Contact Us" section below for contact information.

11.Specific Provisions for California Consumers

These additional provisions for California consumers apply only to individuals who reside in California. The California Consumer Privacy Act of 2018 ("CCPA") provides additional rights to know, delete and opt out, and requires "businesses" collecting or disclosing personal information to provide notice and a means to exercise those rights.

Categories of personal information collected in the preceding 12 months:

-See Personal Information We Collect from You and How We Collect It above Business purpose for collection:

Business purpose for collection:

-See How We Use Your Information above

Third parties with whom we may share your information:

-See Use of Information by Others above

Right to Know and Right to Delete.

For any of the personal information described above, you can request to know what personal information we collected, disclosed, used and sold, and request that we delete your personal information at any time.

To exercise your right to know and right to deletion, please submit a request by:

Emailing services@matchmansion.com with the subject line “California Rights Request.” We will need to verify your identity before processing your request. In order to verify your identity, we will generally require the matching of sufficient information you provide us to the information we maintain about you in our systems. In certain circumstances, we may decline a request to exercise the right to know and right to deletion, particularly where we are unable to verify your identity.

Upon verification of your request, we will delete (and direct our service providers to delete) your personal information from our records, unless retaining the information is necessary for us or our service providers to complete the transaction with you, detect security incidents or fraud, fixing errors, exercise free speech or another right provided by law, comply with legal obligations, or other internal and lawful uses.

Right to Opt Out of Sale.

CCPA gives you a right to direct a business that sells your personal information to stop selling your personal information and to refrain from doing so in the future. We do not sell any of your personal information and will require our service providers not to sell your personal information.

You also have the right not to be discriminated against for exercising any of the rights listed above.

If you are a California resident seeking to exercise your rights under the CCPA or have any questions or concerns, please email us at services@matchmansion.com In certain circumstances, you are permitted to use an authorized agent to submit requests on your behalf where (i) you provide sufficient evidence to show that the requestor is an authorized agent with written permission to act on your behalf and (ii) you successfully verify your own identity with us.

We aim to respond to a consumer request for access or deletion within 45 days of receiving that request. If we require more time, we will inform you of the reason and extension period in writing.

12.Changes to This Policy

We may update this Policy to reflect changes to our data and information privacy practices. If we make any material changes we will notify you by means of a notice on the Services prior to the change becoming effective. We encourage you to periodically review this Policy for the latest information on our privacy practices.Please note that if we need to adapt the policy to legal requirements, the new policy will become effective immediately or as required.

13.Contacting us

If you have questions regarding this Policy, our collection and use of information, if you have any requests for resolving issues with our personal data or if you desire to request a copy of your data we gathered or wish us to delete that data, please contact us:

Name of the Data Controller: Cora

Email: services@matchmansion.com

If you no longer want KOOFEI LIMITED to make active use of your information, you may send an e-mail to services@matchmansion.com. Place "Delete My Account" in the subject line and include your first name, last name, e-mail address and user ID number from which you access our games (if applicable) in the body of the e-mail. We will respond to your request within thirty (30) days. KOOFEI LIMITED may use your information unless and until you send KOOFEI LIMITED such a request. Please note that your information, for example those records pertaining to payments or customer service matters, may be retained for legal and accounting purposes. If you have sent or posted content on the Service, we may not be able to delete it.

KOOFEI LIMITED
19H Maxgrand plaza No.3 Tai Yau Street San Po Kong,Kowloon Hong Kong